i thrive on starting conversations, celebrating the littlest details, and creating clear, powerful messages that move brands forward.
I’m Susannah Hutcheson — AKA, Susie B.
Founder, lead copywriter
I’m the founder and lead copywriter over here at Susie B. & Co., and this job is what I’ve been dreaming of since I was 6 — though, 6-year-old me *definitely* thought that being a writer would look a lot more like drinking tea and scrawling on napkins in a London coffee shop.
After graduating from Texas A&M University in 2017, I spent time as a national journalist and a high-school teacher before creating Susie B. & Co. — where I pair journalism, connection, and marketing to write copy and messaging that starts conversations. (Someone tell this to the teachers that told me I needed to stop talking so much!)
When I’m not knee-deep in client work and Zoom calls, I’m watching Love Island reruns, snuggling with my anxious border collie mix (just learned she’s 25% chihuahua?!?!), and traveling any chance I get.
I’m probably drinking…
an iced Americano, always.
I’m probably watching…
Reruns— specifically Grey’s Anatomy, Breaking Bad, The Office, and One Tree Hill.
I’m probably going…
everywhere I can, whenever I can do it. But, I'm not sure anything will ever beat South Africa for me.
I’m probably saying…
a lot. I never stop talking. Sry. Also, I love to talk about Harry Potter.
I’m probably thinking…
about Formula 1, the YouTube vlogs I'm going to watch while I cook dinner, or the Diet Coke I open every day around 2 PM.
TRUSTED BY
Find susannah’s words in…
fiNd me all ovEr the iNternet
Instagram
Sharing life, work, and a lot of Stories
talking since tuesday
My Substack newsletter goes live (most) Tuesdays — an examination of life, words, and the things I can't say out loud
TikTok
Sneak peeks into my days and my favorites